In Gear | Rotary in Southern New Zealand Issue 1 | Page 23
BEST FOOT
FORWARD
WORKING SMARTER, NOT HARDER
No stranger to fundraising, Vicki was one
of the key organisers in two fundraising
projects for the Otago Community Hospice
and a keen participant in the Malcam Trust
annual ‘Toss the Boss’ event.
“If we are to succeed in increasing humanitarian service,
as Rotary International’s strategy intends, boosting our
fundraising efforts must be integral to that. The more
money we raise, the more good Rotary can do,” Vicki
says.
challenge is always to rise above the ‘white noise’ and
capture the imagination,” Vicki says.
The second plank to success, she says, was the
organisers realising the only way they could achieve
their then-lofty goal of $30,000 was by giving each
participant the means to easily fundraise from within
their own network.
So Vicki set about creating a website where each
participant had their own fundraising page, allowing
friends and family to quickly and easily make online
donations, via PayPal, an online payment and collection
system.
Part of her mandate is to help both the district and
all clubs maximise their
fundraising efforts through
The more money we raise, the
working strategically, and
ensuring the best tools
more good Rotary can do.”
are in place to realise the
greatest possible results.
Vicki Moseley,
While “extreme” has been
the central theme to most
of her fundraising endeavours to date, Vicki says
Rotarians don’t have to live on the edge to dramatically
increase fundraising tallies.
The event also had
an air of exclusivity
– it was capped at
40 participants, a
number organisers
could comfortably
Public image district chair
manage, as such
an event requires
a support crew to provide safety checks, food, and, if
necessary, medical care along the journey.
Working smarter and using modern technology, she
says, pay off big time. She cites the example of a 152km
cycling challenge where participants cycled through
the night along the Central Otago Rail Trail starting in
Middlemarch at 5pm and arriving in Alexandra the next
morning.
The goal? To raise $30,000 for the Otago Community
Hospice. That objective was smashed, with the final
total at over twice that: $68,000.
Vicki puts the achievement down to two key factors:
there was a drawcard for participants, and it was
interesting.
Dunedin mayor Dave Cull answered Vicki’s call for support,
They had to take on three challenges. Challenge one:
both helping to promote the fundraiser and participating in it.
get their fitness to the level they could cycle 152km.
Challenge two: fundraise $1000 to earn eligibility to
compete. Challenge three: mental stamina – could “As each participant signed up, I created an individual
web page for them to begin collecting funds,” Vicki says.
they not only complete the cycle, but complete
it in the dark?
“Each participant’s page had their photo, profile and a
visual graph showing how much they had raised to date
“There are so many worthy fundraising
initiatives happening every day – the and what their individual goal was. Each participant
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