IN Fox Chapel Area Summer 2026 | Page 64

MARK YOUR CALENDARS for THE PINK SATURDAY SALE to benefit A GLIMMER OF HOPE on Saturday, November 28 from 8 a. m. to noon at 4100 RT 8 in Allison Park. Donations accepted all year.
As a real estate agent for over 40 years, Linda has built a reputation of accountability, honesty, and compassion. She is dedicated and passionate about helping others whether in business or through her philanthropic work.
Linda brings the highest level of service and expertise to her clients whether she is negotiating the best deal or helping them find their dream home.
Coordinator of the PINK TAG SALE for 22 Years Serving the Pittsburgh Real Estate Market for 40 Years
4100 RT. 8, Allison Park, PA 15101

REACHING YOUR TARGETED CUSTOMERS HAS NEVER BEEN EASIER.

Special Real Estate Section
• Earth Tones: Buyers are gravitating toward“ Hidden Gem”( smoky green-blues), terra-cotta, and warm neutrals.
• Artisan Craftsmanship: There is a surge in demand for custom millwork, hand-laid tile, and natural materials like soapstone and unpolished brass.
• Color Drenching: A major trend where walls, trim and ceilings are painted the same hue to create a“ cocoon” effect.
3. Floor Plan Shifts— Function Over Size As affordability remains a challenge, buyers are opting for
“ smaller but smarter” layouts.
• Flexible Zones: 86 percent of buyers now prioritize“ flex rooms” that can transition from a home office to a guest room or gym.
• The“ Costco Closet”: Oversized walk-in pantries and highly organized mudroom“ drop zones” are considered non-negotiable for families.
• Main-Level Essentials: A full bathroom on the main floor has become a high-priority feature for multigenerational living and long-term aging in place.
4. Sustainability and Resilience With climate awareness rising, buyers are looking for“ futureproofed” homes.
• Climate Proofing: Features like flood protection, fireresistant landscaping and reinforced roofing are seeing double-digit increases in listing mentions.
• Energy Efficiency:“ Zero energy ready” homes( ZERH) and listings with EV charging stations and whole-home backup batteries are moving faster than standard homes. n
The facts speak for themselves.
Direct Mail remains the single most cost effective method of advertising for reaching customers within your community.
Contact us at 724.942.0940
62 724.942.0940 TO ADVERTISE | icmags. com