IN Fox Chapel Area Fall 2016 | Page 42

INTHEKNOW Fort Pitt Brewing Company BY MELANIE LINN GUTOWSKI “FORT PITT, THAT’S IT!” Generations of Pittsburghers remember this familiar tagline of the Fort Pitt Brewing Company. For roughly 50 years, the company brewed and bottled its products in Sharpsburg. The company was founded in 1906 by Samuel J. Grenet, a former State Representative, and Dr. Herman Hechelman, a surgeon and native of Bavaria, Germany, whose father and uncle had previously owned a brewing business in Pittsburgh. They constructed a five-story brewing complex at Sixteenth Street and Marys Avenue in Sharpsburg, with the first consumer-ready products available in 1908. During the Prohibition years, Fort Pitt survived by peddling non-alcoholic cereal beverages, dubbed “lager brews” to differentiate them from beers. After Prohibition’s repeal in 1933, the company 40 724.942.0940 TO ADVERTISE | Fox Chapel Area began its years of greatest success. The Sharpsburg complex was expanded to include an art deco-style office building and bottling plant, complete with glass block windows spelling out “FORT PITT THAT’S IT,” in addition to the brewery and stockhouse. The brand was known for helping to popularize canned beer in the 1940s, with its innovative “Crowntainer,” a bottle-shaped can topped with a metal cap. By 1949, Fort Pitt became the largest brewery in Pennsylvania, with sales of over 1.7 million barrels of beer. The company brewed not only Fort Pitt Beer and Fort Pitt Ale, but other brands it had purchased, such as Old Shay. Grenet, longtime manager and chairman of the company, died in 1935 and his successor, Michael Berardino, died in 1957. Just a few months later, Fort Pitt closed and was sold, citing declining sales, increased competition from national brands, and the lingering effects of a brewery workers strike in 1952. Today, Fort Pitt’s office building and bottling plant remain standing and are privately owned, but the rest of the company’s structures were razed in 1961. In 2014, entrepreneur Mark Dudash resurrected the Fort Pitt brand and created an updated recipe for Fort Pitt Ale catering to today’s tastes. Fort Pitt is “it” once again.  ■ Melanie Linn Gutowski is a historian and the author of “Pittsburgh’s Mansions.” Did You Know? We are looking for little-known facts, history or other interesting stories about your community. Please send your ideas to [email protected].