IN Cranberry Winter 2016 | Page 47

REACHING YOUR

TARGETED CUSTOMERS

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dome light on if possible. It only uses a small your amount community of electricity. and will make it easier for rescuers to find you.

• Make sure the exhaust pipe isn’ t clogged with snow, ice or mud. A blocked exhaust could cause deadly carbon monoxide gas to leak into the passenger compartment with the engine running.

• Use whatever is available to insulate your body from the cold. This could include floor mats, newspapers or paper maps.

• If possible run the engine and heater just long enough to remove the chill and to conserve gasoline.

Tips for driving in the snow:

• Accelerate

Contact and decelerate us slowly at

. Applying the gas slowly to accelerate is the best method for regaining traction and avoiding skids. Don 724.942.0940

’ t try to get moving in a hurry. And take time to slow down for a stoplight. Remember, it takes longer to slow down on icy roads.

• Drive slowly. Everything takes longer on snow-covered roads. Accelerating, stopping and turning— nothing happens as quickly as on dry pavement. Give yourself time to maneuver by driving slowly.

• The normal dry-pavement following distance of three to four seconds should be increased to eight to 10 seconds. This increased margin of safety will provide the longer distance needed if you have to stop.

• Know your brakes. If you have anti-lock brakes( ABS) and need to slow down quickly, press hard on the pedal— it’ s normal for the pedal to vibrate a bit when the ABS is activated. In cars without ABS, use“ threshold” braking, keeping your heel on the floorboard and using the ball of your foot to apply firm, steady pressure on the brake pedal.

• Don’ t stop if you can avoid it. There’ s a big difference in the amount of inertia it takes to start moving from a full stop versus how

WE much it

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YOU moving while

NOTICED still rolling. If you can

. slow down enough to keep rolling until a traffic light changes, do it • Don’ t power We can up hills guarantee

. Applying you extra the gas best on snow-covered placement

roads just starts your wheels spinning. Try to get a little inertia going before

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As you reach Find the out crest how of any the hill of, our reduce 34 your direct-mailed speed and proceed, downhill community-sponsored as slowly as possible., quarterly magazines

• Don’ t stop going up can a hill grow. There your’ s nothing business worse. than trying to get moving up a hill on an icy road. Get some inertia going on a flat Contact roadway before you us take at on the 724.942.0940

hill.

• Stay home. If you really don’ t have to go out, don’ t. Even if you can drive well in the snow, not everyone else can. n

WE GET

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We can guarantee you the best placement available— right in your customer’ s home. Find out how any of our 34 direct-mailed, community-sponsored, quarterly magazines can grow your business.

Contact us at 724.942.0940

WE GET YOU NOTICED.

Get your business noticed in all the best locations.

We can guarantee you the best placement available— right in your customer’ s home.

Find out how any of our 34 direct-mailed, community-sponsored, quarterly magazines can grow your business. Contact us at 724.942.0940

Cranberry | Winter 2016 | icmags. com 45