INDUSTRY INSIGHT
REAL ESTATE
SPONSORED CONTENT
Our 5 Best Secrets for Selling Your Home
Selling
Secret
#
1-‐
Make
sure
the
“Price
is
Right”
Find
out
w hat
your
home
is
w orth
in
today’s
market,
because
it’s
only
w orth
w hat
the
market
w ill
bear.
When
a
home
is
priced
well,
the
seller
has
a
greater
chance
of
receiving
a
higher
sales
price
compared
to
a
home
that
sits
too
long
at
a
higher
price
waiting
for
an
offer.
Don’t
list
high
thinking
that
you
can
always
bring
the
price
down
later,
in
the
end
you
may
end
up
with
a
lower
sales
price.
Set
the
price
right
at
the
very
beginning!
Selling
Secret
#2
–
Get
An
Opinion
Before
Making
Improvements
Yes,
you
will
want
to
make
sure
your
home
is
in
good
condition
before
placing
it
on
the
market,
but
not
all
improvements
are
created
equal.
Ask
a
real
estate
professional
for
their
opinion
about
making
a
repair
before
you
get
it
started.
You
may
find
that
your
attention
and
investment
is
better
spent
on
another
project.
Selling
Secret
#3
–
Make
It
The
New
Buyer’s
Home
Before
you
get
your
house
listed
is
the
time
to
de-‐personalize
it.
Your
decorations
can
be
distractions
to
the
buyer.
You
are
going
to
need
to
pack
at
some
point,
so
w hy
not
now?
Box
up
family
photos
and
personal
collections;
create
an
environment
so
the
buyer
can
visualize
his
or
her
things
in
the
home.
Say hello to your neighbors at
Selling
Secret
#4
–
Kitchen
Comes
First
The
kitchen
is
one
of
the
most
important
rooms
when
it
comes
to
selling
your
house.
The
fastest
most
inexpensive
kitchen
updates
include
painting,
new
cabinet
hardware
and
new
lighting.
Start
w ith
these
improvements
first.
Sometimes
it
might
be
necessary
to
make
bigger
imp