INDUSTRY INSIGHT
REAL ESTATE
SPONSORED CONTENT
There are many things to consider when selling your home. Presentation is by far one of the most important
areas a homeowner should pay attention to before going onto the market. The old adage, “You only get one
chance to make a first impression,” rings true especially when selling your home. Now a days that first
chance usually occurs online rather than in person.
So how can a seller maximize their first impression to a potential online buyer? It all evolves around planning
and strategizing. Staging your home is essential. Collaborate with your listing agent on ways to make your
home appealing both online and in person. The 2017 Profile of Home Staging provided by the National
Association of Realtors® sites that 77% of buyer’s agents said that home staging made it easier for the buyer
to visualize the property as their future home. If you have vacated your home be sure to take have
professional photos taken first, or at the very least consider virtual staging to improve your online marketing.
Take a look at these photos below of our listing in Bellevue Park. Which one is more appealing to you?
These photos were virtually staged and have proven to be more engaging of the online shopper. Of course it
is very important to disclose that the photos
are virtually staged so buyers aren’t
surprised or disappointed when the visit.
The rooms that have the most impact for staging are
the living room/family room, kitchen and master
bedroom. About 62% of agents sited in the Profile of
Home Staging agreed that staging decreased the
marketing time. Something as simple as de-cluttering
will impact your selling efforts by 93% according to
the Profile. Although it is still vital that your home be
priced properly it is easy to see that attention to
detail can go a long way to achieving a successful sale.
If you are considering putting your house on the
market and would like to explore your options, give
Kim a call to learn more about our proven systems.
Office: 724-776-9705 Ext 3507 or Cell: 412-215-3542
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CRANBERRY ❘ FALL 2018
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