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SPONSORED CONTENT BUSINESS SPOTLIGHT SPONSORED CONTENT STERLING YOGA Traditional, Not Trendy A s yoga has gained mainstream popularity, we’ve all seen countless trendy hashtags that seem to focus more on a fad than on the traditional benefits of yoga. For Sterling Painton, owner of Sterling Yoga & Wellness Center, and an alignment-based yoga practitioner and instructor for nearly 20 years, seeing dozens of hyphenated yoga practices come and go can be a blessing. “At the end of the day, the students who end up here are serious about their health, and want to deepen their practice to better themselves and the longevity of their bodies,” she said. “I have students who have been with me for 18 years because we teach classical hatha Iyengar-inspired yoga. Painton considers herself more of an alignment specialist than a yoga instructor, as what she teaches is similar to physical therapy in that classes focus on educating students on how to heal and prevent imbalances. “I deal in proper body alignment. We teach foundation work that people need so their body is where it should be, and aches and pains are gone,” she said. “It’s therapeutic. I teach people, not poses, and I teach them about what they need for their body to work harmoniously versus giving them a list of poses and telling them to do them every day.” Over the years, Painton has started a variety of classes for students of all ages, including one of the first chair yoga classes 18 years ago, aimed at helping seniors address common issues 22 724.942.0940 TO ADVERTISE ❘ icmags.com associated with aging. Painton’s work on the nervous system also led to one of the first exercise programs for Parkinson’s disease, helping to support movement, create muscle memory, and provide a community of “like moving” people to share the experience of aging with issues such as PD and other nervous system disorders. As a result, at Sterling Yoga you will find a diverse array of students practicing yoga together. “We have a lot of older adults practicing here, some with mobility issues, as well as a lot of younger people looking to develop a personal yoga practice,” Painton explained. “In between, we have people who come here for specific problems such as chronic back pain, choosing to alleviate their pain through yoga rather than surgery.” As a wellness center, Sterling Yoga also offers meditation, massage, salt cave sessions, infrared therapy, and a variety of workshops, to name just a few of the services. “I love yoga, and it’s done wonders for me,” Painton said. “But I also recognize that not everything works for everybody. Some people may need massage or meditation. Here, it’s a full package; there’s not one solution for every problem. We want to offer people choices when it comes to taking care of their overall health.” n For more information on Sterling Yoga, go to their website at sterlingyoga.com. It is located at 393 Vanadium Road, Suite 201 & 202, 15243, inside the Davis Professional Building. You can also call directly at 412.260.0533, or email with any questions at [email protected].