SPONSORED CONTENT
BUSINESS SPOTLIGHT
Curious About
Your Home’s
Value? The Sold
Home Alert®
is for You!
S
elling a home is a daunting task full of stress, but it doesn’t
have to be, thanks to an innovative, featured service being
offered by EXP Realtor Erica Shulsky and Victorian Finance’s Jeff
Lagoni called Sold Home Alert®.
“Selling a home comes down to four basic things,” said Shulsky.
“Location, marketing, showability and pricing. You can’t
change the location. Your
Realtor handles the marketing. So basically, you control the showability and pricing.” Sold Home Alert® comes into play with pricing
because it gives you up-to-the-minute information on homes sold
in your area so you can set a comparable price point.
Once signed up, the Sold Home Alert® comes to you once a
month in an email, bringing you monthly updates on comparable
homes within your neighborhood or zip code that have sold and
what their final selling prices were - as far away as 20 miles and
as far back as one year — giving you up-to-date data on how
pricing is being established in any given neighborhood. Because
this information is being pulled from county records, it can be
used nationwide – to help you relocate, buy a vacation home, and
establish a good price for your current home to get it ready to sell!
The app has real-time access to 100% of the homes for sale online.
It updates you on properties you identify as favorites, affords you
opportunities for quick feedback and answers from Erica and Jeff,
and protects your information from being sold.
“The granularity of this featured service is its strength,” Lagoni
said. “It not only works for all of Western Pennsylvania, it works for
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PROPERTY
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everywhere in the United States. So, if you’re looking for a summer
home in Pebble Beach, or you’re moving across the state or country
for a new job, all you need to do is plug in the address or zip code of
the area you’re interested in into your account and you can see the
prices of what properties are going for and selling for.”
“Regionally, for example, a lot of my clients are looking to move
into the top-rated Canon-Mac School District,” Shulsky said. “This
service also affords a buyer the ability to see homes that have sold
around the property they are interested in. On the flip side, if you’re
an empty nester and you’re wondering what would be a realistic
number to price your home at so you can downsize into
som