IN Canon-Mac Spring 2016 | Page 33

INDUSTRY INSIGHT WEIGHT LOSS Are You REALLY Ready to Lose Weight? O CALL TODAY! ver the last 20-plus years our clinic has helped thousands of patients lose thousands of pounds. During that time we have seen many fad diet approaches come and go. Everything from high carbohydrate, fat free, low-carb and high protein, to diet pills, shots, and lipolasers. The question is: What really works? Our extensive clinical experience and expertise tell us moderation – not deprivation – gets the job done. Our approach consists of three equally important phases: weight loss, stabilization and maintenance. During the weight loss phase of the program, we determine a realistic goal weight and timeframe to achieve that goal. This initial phase focuses on two critical components. First, we establish ground rules for a patient’s eating habits and, second, we teach nutrition. We don’t have the patient counting calories, using confusing exchanges, or tracking points to lose the weight. We have found that approach to be a short-term solution to a long-term problem. With our system, the patient undergoes laboratory evaluation, body composition testing and extensive medical and diet histories, then that data is used to design a comprehensive customized plan that enables patients to lose 3-5 pounds per week without feeling hungry. All the food selections are store-bought and restaurant foods. We have create [