IN Canon-Mac Spring 2014 | Page 16

INDUSTRY INSIGHT Choosing the Right Realtor Sponsored Content Experience that matters, service that exceeds expectations. W ith the notorious spring housing market right upon us, selecting a realtor is a major, initial step in the process of selling or buying a home. Buying or selling a home is a big financial decision, yet many people avoid putting effort into finding the right real estate agent. Choosing the right agent can save you time and stress whether you are trying to find an affordable house or would like to sell your home for the best price possible. It’s important to understand what makes an agent reputable, the false assumptions that prevent buyers and sellers from making good choices, and the questions you should ask before “hiring” a real estate agent. Here are some questions you should ask any agent, whether you are buying or selling: • Do you work full time? Generally, you’re better off with a full-time agent who keeps up with the local market, financing considerations and laws. Having a full-time realtor isn’t just about the agent having time for you. It’s about the experience you get from a full-time realtor. A full-time agent is experiencing the everchanging market and is focusing on the daily procedures of house hunting, making offers, and successfully completing transactions. • How long have you been in the real estate business? Real estate is a field where people come and go quite often. Selling real estate isn’t an easy thing to do, and many realtors get discouraged and quit. You should choose a realtor with several years of good experience. Consider choosing an agent who is a Realtor. In addition to being licensed by the state to sell real estate, Realtors belong to the National Association of Realtors and must abide by a strict Code of Ethics. • Can you give me the names and phone numbers of past clients for references? Once you get the list – use it! • How often will I hear from you? How frequently does the agent normally communicate with his/her clients and how (phone, e-mail, text)? If you don’t like the answers you should discuss this at length until you’re satisfied you’re on the same wavelength. Choose an agent who listens to your needs and takes the time to explain things you might not understand. Real estate transactions can be complicated and the terminology confusing. You need an agent who will both know the answers to your questions and take the time to explain them. It’s extremely important to fi