INDUSTRY INSIGHT
YOUR HEARING
SPONSORED CONTENT
THE LINK BETWEEN HEARING AND
BRAIN FUNCTION
H
earing loss is often viewed as a stand-alone medical issue.
However, there are additional health concerns associated
with hearing loss that shouldn’t be ignored. Studies are
beginning to show that taking care of your hearing can
preserve your memory and brain function.
When we think of hearing, our first thought is generally our ears,
but in reality, it is the brain that hears. Understanding the brain’s role
in quality hearing is key to understanding hearing loss.
Oftentimes, the additional effort dedicated to listening when there
is a decrease in hearing ability can cause stress, which in turn may
result in decreased memory resources. In
essence, one’s brain becomes so taxed from
the mere effort of listening, that there is no
energy left to remember the information
that was taken in.
Here is the core issue: we actually hear
with our brain, and not our ears. Our brain’s
ability to analyze information heard is
impacted by the effort the brain must put
forth in order to first decode the actual
Debra Swift, BC-HIS
Founder and Owner
words heard.
The link between hearing and brain
function also suggests connections
between hearing loss and dementia. According to multiple John
Hopkins studies, the use of properly fitted hearing aids can help in
preventing dementia. In fact, hearing loss can have a greater impact
Photo Credit: R Frank Photography
on potential dementia than other health conditions or even genetic
diseases.
Additionally, studies have shown that those who use effective
hearing aids are more socially engaged and possess a more positive
outlook on life. The relationships one engages in once hearing loss
is treated can be yet another preventative measure when it comes
to cognitive abilities, memory, and dementia. A recent study by the
Journal of the American Geriatric Society shows that there is a greater
chance of cognitive decline for those with hearing difficulties who
do not use hearing aids. This is largely due to the natural tendency to
withdraw from social activities when listening becomes difficult.
One of the best things you can do to preserve your memory and
cognitive abilities is to get a hearing test. Be proactive about your
hearing. Many hearing evaluations are covered by Medicare or
insurance and can help identify any hearing difficulties you may be
experiencing.
They won’t know...
... you’re wearing a hearing device.
Complimentary
> Hearing screening and consultation
– it could just be wax!
> Hearing aid clean and check
if you currently wear hearing aids.
> Demonstration of the newest digital hearing
aids. See how far technology has come!
> 45-Day Risk-FREE trial period. *
DON’T WAIT
CALL TODAY
(412) 347-4615
*Deposit may be required.
500
Let’s Keep It Simple
Specia ! l $
Offer
The Hearing Aid Test Drive
You now know that the brain does the hearing – not your ears. Modern
hearing aid technology is able to send your brain the signals needed to
understand conversations. Each hearing aid brand has their unique way
of “feeding” your brain. At Swift Audiology, we help you discover the right
hearing aid for you - one that gives your unique brain the information
needed to enjoy life to the fullest.
So how do we know which hearing aid is best able to give your brain the
information it needs?
1) Make an appointment for an initial
hearing evaluation
2) Take home a state of the art hearing
aid today. * We allow you to try many
different types and price levels with no
commitment or deposit required
OFF
3) Take your time evaluating which hearing
Receive $500 off any pair of Optimum,
aid suits you best
*
Preferred or Standard digital hearing devices
The Choice is Yours
The only way to know is by wearing the hearing aid in your day to day
life. How you hear is as unique as your fingerprint and what works for
one person might not work for another. Our Hearing Aid Test Drive is
designed to let you try out different hearing aids to figure out which one
is right for your brain.
Expires May 31, 2017
Call 412-453-3309 to Schedule Your
Risk-Free Hearing Aid Test Drive
*Offer valid on any pair of Optimum, Preferred and Standard hearing aids. Promotion cannot be combined with other offers or discounts. Previous purchases excluded.
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4/4/17 2:29 PM