MARKETING & TRADE
A gift from the heart - for the heart
Commuters in Melbourne were treated to snack-sized tins of Australian Almonds during Heart Week as part of the ABA ' s domestic activation at the Flinders Street Station to raise awareness of the healthy heart benefits of consuming almonds .
IN recognition of Heart Week in Australia , the ABA organised an activation at the Flinders Street Station in Melbourne . Our aim was to remind Aussies of all ages the importance of keeping their hearts healthy , and that there are easy ways they can incorporate healthy , heart-friendly habits into their daily routine . Station visitors received a complementary sample of Australian Almonds , packaged in a convenient reusable snack tin that holds the recommended 30 grams of almonds per day . We distributed 3,000 snack tins and were pleased to see that over 1,000 were consumed in the first hour . To amplify our message , we issued a media release to local media outlets as well as featuring in publications focused on food and health . In addition , social media posts were published to reach consumers in Melbourne . The post on Facebook and Instagram was a great success , reaching 7,000 people and generating 9,000 impressions . This was an important step in encouraging maximum participation and engagement in the activation . We were overwhelmed by the positive response from the public , and it was encouraging that people were interested in learning about heart health .
industry . australianalmonds . com . au
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