MARKETING & TRADE
Australian Almonds in the Harbour City
AN eight-day Australian Almonds activation was held in Sydney late last month . It kicked off with a live mural painting on the Manly Wharf on November 22 . The new Love Almonds campaign branding featured , along with Murray the almond kangaroo . The mural was then taken to the Sydney Food markets , through Surrey Hills and Paddington , as well as Darling Harbour , the Opera House , Bondi , Coogee , Randwick and Rose Bay . The reverse side of the mural included a QR code that directed people to the Australian Almond recipe page . Two thousand almond samples were also given away as part of the promotional activity . The activities in Sydney were captured and have been shared on the Australian Almonds social media channels .
A live mural painting on Manly Wharf kicked off an eight-day Australian Almonds activation in Sydney in November .
Christmas promotions
AUSTRALIA ' S shopping centres are gearing up for their busiest time of the year , with people flocking to buy Christmas gifts . Australian Almonds is also getting into the festive spirit and has organised advertising on the SmartScreens in the Westfield shopping centres across Australia . The promotions will feature new Australian Almonds Ambassador Poh Ling Yeow and festive cooking ideas showcasing almonds .
RIGHT : SmartScreen advertising in Westfield shopping centres across Australia is targeting customers at one of the busiest times of the year for retail foot traffic .
industry . australianalmonds . com . au
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