INDUSTRY NEWS
ABOVE : Sumit Saran standing near the Australian Almonds billboard at the Khari Baoli market .
RIGHT : A large volume of nuts are sold at the Khari Baoli market .
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We see great opportunity for Carmel in this market and another big benefit is being counter seasonal to the USA , they are fresher for Diwali .
From page 13 " We see great opportunity for Carmel in this market and another big benefit is being counter seasonal to the USA , they are fresher for Diwali ." Diwali , also known as the Festival of Lights , is a significant celebration that ’ s similar to Chinese New Year . “ A lot of gifting is involved , with people giving to their friends , family and colleagues ,” Mr Saran said . “ Ten years ago 60 to 65 per cent of almonds in India state that they of California ’ s almonds were sold contain Californian almonds , but I ’ m specifically for this celebration . eager for these companies to have Mr Saran will work with almond a second version of packaging for importers , encouraging them to find
Australian almonds ,” he said . out more about Australian almonds .
Mr Saran estimates this work will take “ We are also looking to gradually take three to five years to implement . this campaign , to reach out importers , wholesalers and retailers in Tier I and
“ There was a similar issue with
II cities ,” he said .
Chilean walnuts , but I only promoted
Mr Saran said e-commerce is growing brands that had a Chilean walnut rapidly in India and this would be logo ,” he said . another priority area for his promotions It is not easy for a brand to launch a of the Australian Almonds brand . new pack and place it on shelves . He ’ d like to see more Australian There are costs involved . branded almonds available for “ Companies will create a new pack purchase in India . highlighting a new origin only when “ At this time almost all retail packs they can see that effort is being put to
In A Nutshell - Spring 2025 Vol 25 Issue 3
- Sumit Saran , SS Associates
create awareness about the origin ,” Mr Saran said . “ It has happened for Chilean walnuts and I have no doubt that it will also happen for Australian almonds .” Some brands have already launched Australian almond packs in India and Mr Saran said creating consumer traction is the key to encouraging this trend to continue . “ One success leads to another ,” he said . Mr Saran is also calling for Australia ’ s almond processors and marketers to get more involved in India . “ Australian almond sales in India will surely reach another level once we see more solidified trade relationships ,” he said .