MARKETING & TRADE
Promoting Australian Almonds globally
FEBRUARY was a big month for Australia’ s almond marketers, with two important overseas events. The Australian Almonds brand was promoted at the Nuts and Dry Fruits Council( India) event in Mumbai called MEWA, and at Gulfood in Dubai. Almondco, Murray Downs Almonds,
Nut Producers Australia, ofi and Select Harvests participated in the trade missions. Two meeting rooms were built into the Australian Almonds booths at MEWA and Gulfood, giving marketers the opportunity to have private conversations with buyers. ABA Chief Executive Officer Tim
Jackson said these are significant events for the Australian almond industry.“ Across the two events, the industry’ s marketers would have collectively transacted deals in excess of $ 100 million as they kick off their 2025-26 sales campaigns,” he said.
6
MEWA, 12-14 February
Sumit Saran and his team from SS Associates supported Australian Almonds presence at MEWA. India now has its own almond chair, similar to the one that was revealed at the Australian Almond Conference in October. It was a drawcard to the trade booth, with lots of people stopping by for photos. Select Harvests’ Ekrem Omar participated in the almond roundtable, providing the international audience with an insight into the Australian almond industry. The Australian Almonds team also played three games of cricket in the MEWA Premier League, with representatives from the Australian Macadamia Society and Austrade also donning the gold uniform. The side was in high spirits after beating California, making up for the loss in 2024. Mr Jackson said Australian almonds sales into India for 2024 set a new volumetric record of just under 28,000 tonnes.“ This is a direct result of a new trade agreement that offers a 50 % duty reduction on the first 34,000 imported from Australia,” he said.“ The 2024 record sales further highlighted the need for upcoming trade negotiations to include lifting the existing tariff quota to at least 70,000 tonnes.”
In A Nutshell- Autumn 2025 Vol 26 Issue 1
TOP: The Australian Almonds cricket team at the MEWA Premier League.
ABOVE: There are now two almond chairs. A second has been constructed for the Indian market and will be used at Australian Almonds promotional events.