Improving Hong Kong Street Waste Disposal Experience May 2019 | Page 67

Known for its sustainable outdoor apparel
and gear World’s largest supplier of athletic shoes
and apparel
Under its Mission Statement of “Build the
best product, cause no unnecessary harm,
use business to inspire and implement
solutions to the environmental crisis”, the
brand has led lots of changes in fashion
industry, e.g. leading the outdoor industry
in using recycled nylon and polyester
fabrics Another sustainable innovation driven
brand. The brand found the Nike
sports research lab with mission is to
drive product innovation for athletes
everywhere, and also ran environmentally
friendly pogrammes like Nike’s Reuse-A-
Shoe program
Recognised as the pioneer of corporate
social responsibility (1% of the total
sales of the company, or 10% of the
profits, whichever is the greater, is given
to environmental groups. To date, the
brand has donated $70 million to those
environmentally friendly initiatives.)
Moreover, the brand is also addressing
the human impact of its supply chain, it
introduced Patagonia’s swim line which
is the global first 100 percent Fair Trade
Certified.
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Constant partnership with organizations
who are passionate about helping people
unleash their greatest potential.
Known for its high-tech approach to
fashion under belief of “Unlocking the
power of clothing” Known for its innovative concept
that transforms everday objects into
interactive surfaces
Key functional product lines: The
HEATTECH Line designed to keep you
warm in cooler temperatures Dry Stretch
Pants made with technology that dries
perspiration instantly. The AIRism Line
keeps you cool in the summer An innovative concept by Google that
involves transforming everyday objects
such as clothes and furniture into
interactive surfaces by weaving touch and
gesture interactivity into any textile – using
standard, industrial looms.
Leading many recycling programme,
clothing support to the poor, developing
sustainable products Aim at developing Fashion Wearable Tech
with brands
Recent Project: Google And Levi’s Launch
The First ‘Smart’ Jean Jacket For Urban
Cyclists
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