#From the 1st Person
THANK YOU FOR A VERY SUCCESSFUL FINANCIAL YEAR 2018!
DEAR COLLEAGUES,
We have completed our financial year 2018, which was one of the most successful
years in the history of Imperial Tobacco in Russia. We have made great progress
in all areas of the business and I would like to summarize a few highlights:
arket share improved by 80 bps to 7.8%. We were the fastest growing
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manufacturer in Russia.
ales volumes increased by 3% in a declining market. This is driven by
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a strong performance across all our regions with the South region showing
the strongest growth.
ey Account volumes increased to 6.1 bn sticks and now represent one third
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of our total company volume.
I nternational brands Parker & Simpson, Davidoff and Jadé achieved strong
growth. Our local brand Maxim performed better than the market.
ur first EVP offer myblu has been introduced in Russia. 30 000 consumers have
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already sampled the product and registered on our website www.blu.com/ru.
7.8%
The strong in-market performance combined with better pricing and focused
investments helped us to exceed our financial targets. Both revenue and profit
are significantly above the last year and above the business plan. This is an
extraordinary achievement and we all can be very proud of these results.
We transformed our business over the past few years and became stronger
in the important and growing segments of the Russian market. I would like to
thank all of you for your strong efforts and professional work. I hope you have
an opportunity to celebrate the successes with your team.
I look forward to our new financial year 2019 and I am convinced that it will be
another successful year with this great team. I will shortly share our business
priorities for the year to come.
Many thanks again and best regards,
Oliver Kutz
General Manager Russia
and Central Asia Cluster
The Империалист | | 3