Imperial Tobacco The Imperialist 3 | Page 25

#Tobacco & Policy I t is believed that people started smoking in 10th century B.C., and it was North-American Indian chiefs with their pipes of peace who were definitely aware of the true effect of smoking. Many centuries later tobacco made it to Europe, and then to Russia, brought there by Peter I. The emperor was a heavy smoker and decided to ‘share’ this wonder with his people. He legalized sale of tobacco and opened first Russian tobacco factories. Catherine II, Nicolas II and his daughters, as well as practically all Russian emperors paid tribute to the pleasure of smoking. They could hardly imagine that a couple of centuries later, a burning cigarette in the hand of a country leader would be considered a mauvais tone. However, the burden of responsibility they bear hasn’t got any easier. Let us recall what it was like, when a passion to smoke had no influence on the smoking devotee’s reputation. The king of smokers IN THE GRIP OF TOBACCO SMOKE An unarguable statement: ruling a country is not something that many people can do. Despite its high status and noble attire, this is quite a stressful affair. No wonder that politicians often sought comfort in their preferred cigarettes, and their offices were filled with smoke. Luckily, this was the smoke of burning tobacco rather than of their burning heads. Edward VII, the son of Queen Victoria, managed to harmonize relations with France, England’s long-time rival. But it is not his diplomatic talent that he is remembered for. When he ascended the throne, he pronounced his famous phrase, ‘Gentlemen, you may smoke!’ The fact is that the etiquette of the time prohibited smoking in public, except in dedicated places. It was also unacceptable to smoke in presence of women. However, the monarch was a big fan of cigars, thus it is no wonder that any law that prohibited smoking in public was soon abrogated and the British citizens were now able to enjoy their tobacco wherever and whenever they pleased. TAKE MY CIGAR FROM ME, AND I WILL START A WAR AGAINST YOU Hedonist Winston Churchill Sir Winston Churchill, whom British people have nominated ‘The Greatest Briton of All Time’, was a real hedonist. He trampled on every principle of a healthy lifestyle having an eye for good alcohol and tobacco. His addiction to smoking went down in history along with his political triumphs and caustic witticisms. With his first cigar lit at breakfast, and his last one extinguished before going to bed, Churchill smoked eight to ten cigars per day. If one cares to count, the great politician has left behind him a legacy of approximately 250 thousand cigar butts. His love of tobacco was so comprehensive that Churchill could risk political relations with his counterparts, rather than abandoning his traditional cigar. A remarkable episode happened when Churchill received the King of Saudi Arabia. At a festal dinner the Prime Minister was recommended to refrain from smoking cigars and drinking alcohol in the presence of the royal person, since this was contrary to the Muslim religion. Churchill replied: ‘My rule of life prescribes The Империалист |  | 25