#Brands | myblu
WHAT IS THE
POINT OF NIC
SALTS?
T
his summer the line of pods for myblu e-vapor
was expanded with a new revolutionary product:
myblu INTENSE. myblu INTENSE are pods for
our closed pod-based system myblu. The product has
already entered the UK and US markets. The innovative
composition of the liquid includes nicotine salt, which
enables a quicker transport of nicotine to respective
receptors in the brain and its quicker uptake.
Natural tobacco leaves contain a mixture of freebase
nicotine and nicotine salts. Nicotine salts are now
being used in some e-liquids. Their composition is a
complex combination of molecules of nicotine itself
with traces of other organic components.
The majority of e-liquids use nicotine
characterized as ‘freebase’. The
‘freebase’ is determined by the level of
hydrogen contained in the nicotine: the
higher the level in a particular molecule,
the stronger effect the substance has.
Freebase nicotine is ‘volatile’ (easily
evaporating), however it takes longer to
be absorbed by the body. Consequently,
the nicotine effect becomes slower, and
the kick comes much later than the first
puff is made. Therefore, a smoker, who
switches to vaping, has
to vape for quite some
Today, e-vapors (EVP) are one of the most rapidly developing
consumer good categories. The latest market novelty are EVP
liquids containing nicotine salt, which have become a new
phase of the evolution of the product category.
time, before getting the same kick comparable to that
of a cigarette puff. Nicotine salts are less volatile than
freebase nicotine and remain in the inhaled e-vapor
aerosol until the aerosol reaches the lungs, where it
is absorbed. This gives adult smokers using e-vapor
a more satisfying experience, making switching to
EVP easier.
Consumer perception research shows those who tried
nicotine salts are happy with their experience:
78% rate nicotine salts as excellent or very
good and 74% say e-liquids are better with
nicotine salts.
myblu INTENSE delivers a more
enhanced product experience of
e-vapor to current smokers. The speed
of nicotine absorption and vaping
experience provided by myblu INTENSE
are as close as possible to that of a
traditional cigarette, therefore myblu
INTENSE fully meets smokers’
expectations. And this serves as an
additional incentive for smokers to
switch to vaping and reinforces the
public health potential of e-vapor
products.
In the UK myblu nicotine salt liquid
pods launched in June and offer the
most popular tobacco, menthol, strawberry mint and
blueberry flavours.
In the USA myblu INTENSE was released a month
later, featuring extended portfolio of five unique
flavours: Tobacco Chill, Melon Time, Neon Dream,
Honeymoon and Citra Zing. Launch of myblu
INTENSE to the Russian market is only a question
of time.
SALT OF THE EARTH
In July 2018, Fontem Ventures, a subsidiary of
Imperial Brands specializing in production
and promotion of next generation products,
announced the release of the new Salt
of the Earth product, high-quality liquids
for electronic vapes containing nicotine salt.
Salt of the Earth is the result of the partnership
between Fontem Ventures and Purilum, the
leading American manufacturer of premium
class vaping liquids. Salt of the Earth is
intended for adult smokers and vapers
using open systems. At present, liquids
are presented in a 30ml format featuring
five unique tastes: Classic, Orchard, Just
Menthol, Bee’s Milk and Lady Camellia. All of
them are available in two versions of nicotine
concentration, but so far only in the US.
myblu INTENSE DELIVERS A MORE ENHANCED PRODUCT EXPERIENCE
OF E-VAPOR TO CURRENT SMOKERS, MAKING IT AS CLOSE AS POSSIBLE
TO THAT OF A TRADITIONAL CIGARETTE
The Империалист | | 22