Imperial Tobacco The Imperialist 3 | Page 10

#Brands | MAXIM MAXIM HITS THE JACKPOT In September, we finalized the Maxim Bank Motivation Program launched in March 2018 and successfully achieved the goal of the program, which was to reduce the Maxim Compact stock. Clear terms of remuneration and transparent mechanics boosted motivation and enthusiasm of our sales teams and became the basis for unparalleled results. Andrey Savkov, Regional Sales Manager, Region East: «Maxim Bank is a great program. It really motivated the teams. They set an objective to sell as much as possible Maxim QS. It was a real competition «Sell more than your regional neighbours!» As a result, over 30% of Maxim sales under this program are delivered by our East region.» According to the program, the team received 1,500 rubles for every sold Maxim Compact box, and when the plan was fulfilled the bonus was 2,000 rubles per box. The remuneration could be spent on bonuses for teams, team building events and motivation of our partners who participated in the program. Each team decided how to use its award on its own. Sergey Pertsev, Area Sales M a n a g e r,   N o v o s i b i r s k : «Maxim Bank sold it on its own and motivated to fulfill and even exceed the plan. We estimated our opportunities and thought over our workflow for the whole program. My objective was to choose a motivator, which all the team would respond to. It turned out that over half of the colleagues had never been abroad, so we planned to spend the remuneration on a foreign trip. Our team did a good job and we are going to Thailand at the end of October.» Evgeny Zinovyev, Area Sales Manager, Barnaul: «We’ve already won such motivation programs of the company. This is why we were glad to hear about the Maxim Bank launch. Our neighbours are very strong, they also motivated us and didn’t allow us to sit back or slow down. I’m happy that we managed to work out a successful plan for cooperation with partners, and our final results made the top list of the program. We plan to use our remuneration on team building events: in the winter – at a ski resort in Kemerovo Region and in the spring – in the Altai Mountains. The first months of the program showed that we can not only achieve the set goals but exceed them. The Империалист |  | 10