Imperial Tobacco The Imperialist 1 Engl | Page 2

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NEW LAUNCH
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From the 1st Person . . . . . . . . . . . . . . . . . . . . . . . 3 The excise duty structure. . . . . . . . . . . . . . . . . . . 15 The Great Communicator. . . . . . . . . . . . . . . . . . . 31
Market Repeatable Model . . . . . . . . . . . . . . . . . . . 4 My. VON ERL: style, innovativeness, ease of use . . 16 Meet the Imperial people. . . . . . . . . . . . . . . . . . . 32
Astounding success: Results of the portfolio
optimization program «Focus on the Core» . . . . 5 New regions in Kazakhstan. . . . . . . . . . . . . . . . . 17 Ministry of Health approves. . . . . . . . . . . . . . . . . 34
Davidoff Shape Kazakhstan . . . . . . . . . . . . . . . . 19
Workshop: Shopper Behavior
Principles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
MAXIM – for those who know
a thing or two about good value
for money. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
The success of Parker&Simpson . . . . . . . . . . . . . 9
Davidoff – for the true predators
of the urban jungle. . . . . . . . . . . . . . . . . . . . . . . . 11
Interview with Brice Barberon
«We take advantage of every opportunity
available to us as a company to achieve
profitable market share growth». . . . . . . . . . . . . 20
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Want to become a world class professional?
You can do it with Imperial Tobacco!. . . . . . . . . . 22
Mobilise for May . . . . . . . . . . . . . . . . . . . . . . . . . . 24
The culture of production . . . . . . . . . . . . . . . . . . 26
STARTING OCTOBER 2017 IN THE REGIONS SOUTH,
CENTER AND VOLGA NORTH
Faster! Larger! Stronger! –
Records of Region South . . . . . . . . . . . . . . . . . . . 12 The ROAD SAFETY driving program . . . . . . . . . . 28
Interview with Andrew Gregson
«СLA job is to look for and pursue opportunities
of commercial advantage to Imperial». . . . . . . . 13 The Procurement department announces
the new "Сhanging the Specs"
project in 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
The Империалист |  | 2