Imperial Tobacco The Imperialist 1 Engl | Page 2

#Content 9 NEW LAUNCH 26 5 From the 1st Person . . . . . . . . . . . . . . . . . . . . . . . 3 The excise duty structure. . . . . . . . . . . . . . . . . . . 15 The Great Communicator. . . . . . . . . . . . . . . . . . . 31 Market Repeatable Model . . . . . . . . . . . . . . . . . . . 4 My. VON ERL: style, innovativeness, ease of use . . 16 Meet the Imperial people. . . . . . . . . . . . . . . . . . . 32 Astounding success: Results of the portfolio optimization program «Focus on the Core» . . . . 5 New regions in Kazakhstan. . . . . . . . . . . . . . . . . 17 Ministry of Health approves. . . . . . . . . . . . . . . . . 34 Davidoff Shape Kazakhstan . . . . . . . . . . . . . . . . 19 Workshop: Shopper Behavior Principles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 MAXIM – for those who know a thing or two about good value for money. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 The success of Parker&Simpson . . . . . . . . . . . . . 9 Davidoff – for the true predators of the urban jungle. . . . . . . . . . . . . . . . . . . . . . . . 11 Interview with Brice Barberon «We take advantage of every opportunity available to us as a company to achieve profitable market share growth». . . . . . . . . . . . . 20 24 Want to become a world class professional? You can do it with Imperial Tobacco!. . . . . . . . . . 22 Mobilise for May . . . . . . . . . . . . . . . . . . . . . . . . . . 24 The culture of production . . . . . . . . . . . . . . . . . . 26 STARTING OCTOBER 2017 IN THE REGIONS SOUTH, CENTER AND VOLGA NORTH Faster! Larger! Stronger! – Records of Region South . . . . . . . . . . . . . . . . . . . 12 The ROAD SAFETY driving program . . . . . . . . . . 28 Interview with Andrew Gregson «СLA job is to look for and pursue opportunities of commercial advantage to Imperial». . . . . . . . 13 The Procurement department announces the new "Сhanging the Specs" project in 2018 . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 The Империалист |  | 2