The staff member should show the customer that they are listening when the customer is talking to them, this means eye contact and other body language such as nodding is important. Asking clarifying questions is also a good skill as you are confirming what the customer has asked you. Something that shouldn’t be done, again which looks pushy, is interrupting the customer as then it looks like you have become uninterested. How complaints are dealt with is very important. Staying professional and not getting angry at the customer is vital the phrase ‘the customer is always right’ is something to remember as upsetting a customer is something which wants to be avoided.
Knowing about the store you work in is important, as always being able to answer customer questions is very professional. Common customer questions are people asking for a certain clothing item in another colour, although most places you can look it up it is quicker if the staff member knows It off by heart. Knowing nearest stores is also something to remember in case the store you are working in doesn’t have what the customer has come to buy. Being cheerful and respectful throughout this customer service interaction is important.
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