es have approached us about teaming up, as well as attracted large amounts of media. Another outreach we participate in is quarterly blood drives, housing a church every Sunday before we open, as well as continuous donations to schools.
• To Promote the Movie Finding Dory we got the local Gulf Coast Marine Center and Holiday Inn to tie in with our event. Together we promoted the movie successfully for free on radio, TV, and on the Holiday Inn Website. Gulf Coast Marine center invited invited our Dory to be right up front and center for their daily shows. Through bake sales, donation collections in the theatre and several other events in house and at the partners businesses we were able to present Gulf Coast Marine Center with a nice BIG check to help feed the animals at the end of our venture. Our theatre lobby display proved to be a popular photo op with patrons. WOW what a week of free radio, free TV, and great word of mouth. The feeling of helping out a charity is priceless bonus. Win-win promotions like this mean that our marketing partners will be anxious to tie in with us again on future promotions. Finally, all the added excitement elevates the movie-going experience of our guests.
• The Beckley WV Newspaper( Register-Herald) is a partnership that has paid dividends in valuable local coverage and‘ good press’. As with many theatres, nationwide, we have not advertised movie times in the newspaper for some time. But we have continually used our facility and volume of patrons to partner with the newspaper on many events. An annual Flea Market and Auction is held in the parking lot with proceeds going towards Newspaper’ s in Education and The Women’ s Resource Center. There is no charge for the newspaper to use the lot. It results in positive local
exposure. The newspaper also gets involved directly in our movie promotions, notably our Croods Promotion. They ran( no charge) large ads promoting the movie. We acted as a collection point for books in their Annual Book Sale benefiting Newspapers in Education. They were also instrumental in helping to organize a costume contest with local‘ celebrity’ judges. Numerous other tie in over the years prove the relationship to be
Northgate 14, Hixson TN a mutually beneficial partnership. Q A key element of great promotions is including elements that add to the movie-going experience for our customers. When they are given a value-added premium or provided additional entertainment during their visit, you exceed their expectations, add to their enjoyment, and benefit from positive word-ofmouth. Share a description of a promotion that has enhanced your customers’ movie going experience.
• For Moana we reached out to a school that has a Polynesian dance club. Dances in the parking lot and lobby added showmanship and a unique experience for guests. The lobby was transformed to an island paradise with decorations provided by the Girl Scouts’ flowers arts and crafts projects. As a final touch our staff served movie-goers in their luau shirts completing the islander theme. An enjoyable experience for all guests that went far beyond just attending a movie.
• A magician performing tricks in our lobby added to the experience for theatregoers attending Fantastic Beasts.
• Premiere parties, especially on the opening weekend of family films, allows us to tranform the lobby with balloons and movie decorations. We set up booths
Galaxy Mission Grove throughout the Riverside CA lobby featuring
74 • ShowTime Preview Guide – Spring 2017