as they exit their theaters. When given the opportunity to work as an usher I greet every customer as they leave, engage with them and ask if they’ ve enjoyed the film. It also gives the customers the impression that their experience, from the minute their greeted at the door to when they walk out of their movie, is being monitored and checked for quality and satisfaction by the theater. This also allows customers with concerns and comments an immediate and friendly face to speak to. In customer service no detail is too small to be improved upon. high standards that I hold myself in my school work. Coming Attractions has been a great company to work for and there really is a community and family environment among staff. I want to see us do well and I believe it begins with having happy customers.”
About the author
Genevieve Marquez works concession and floor staff for Coming Attractions Broadway Cinema in Eureka, CA. She is pursuing a Bachelors of Science in Botany.
“ I chose the subject of improving customer service at theaters because in any industry customer satisfaction is paramount. The town I live in is particularly small and people’ s impression of businesses travel quickly and have a real impact on that businesses performance, with this in mind I go to work and hold myself to the same
Information about the ShowTime Scholarship program for theatre employees can be found on page 94.
ShowTime Preview Guide – Spring 2017 • 71