The Wall RSA • 5 / 12 / 2017 • Moderate • Scope
Cast: John Cena, Aaron Taylor-Johnson
Director: Doug Liman
Screenplay: Dwain Worrell
Website: thewallthemovie. com
Synopsis: Two American soldiers are pinned down by an Iraqi sniper, with nothing but a crumbling wall between them. Their fight becomes as much a battle of will and wits as it is of lethally accurate marksmanship.
Marketing / Promotion: Reach out to branches of the military. Host a Military Appreciation Day and / or Veterans Day at the theatre during the movie’ s opening weekend. Invite military members to come to the theatre and get special concession deals. Spotlight positive reviews the film receives. The movie stars professional wrestler John Cena, so reach out to wrestling community with promotions and group screenings. Cross promote with video game stores to reach young adult males.
Films attracting similar target audience: John Wick: Chapter Two, The Great Wall, Get Out Facebook: / TheWallTheMovie Twitter: @ / TheWallMovie Instagram: @ TheWallMovie
56 • ShowTime Preview Guide – Spring 2017