The Shack LGF • 3 / 3 / 2017 • PG-13 • Wide • Scope
Cast: Sam Worthington, Radha Mitchell, Tim McGraw, Octavia Spencer
Director: Stuart Halzeldine
Screenplay: John Fusco, Andrew Lanham, Destin Cretton
Website: theshack. movie
Synopsis: Based on the New York Times best-selling novel, The Shack takes us on a father’ s uplifting spiritual journey. After suffering a family tragedy, Mack Phillips [ Sam Worthington ] spirals into a deep depression causing him to question his innermost beliefs. Facing a crisis of faith, he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness. Despite his doubts, Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa [ Octavia Spencer ]. Through this meeting, Mack finds important truths that will transform his understanding of his tragedy and change his life forever.
Marketing / Promotion: The movie is a faith-based Christian drama- which will make it important to reach out to community churches, Bible study groups, and other religious organizations. Give these groups onesheets and other promotional materials to hand out and display to their members. Set up group screenings with these organizations. Target groups who have bought tickets for previous faith based films like War Room, Heaven is for Real, God’ s Not Dead, and Miracles From Heaven. You can find resources to help spread the word in your community by visiting www. ComeToTheShack. com. Team with book clubs, libraries, and book stores to promote the movie in conjunction with the 2007 novel of the same name by William P. Young. The book has been reissued to feature the movie art on the cover. There will be a significant advance ticket push in early 2017. Details on the ticket launch will be forthcoming. Group Sales hotline number is 800-379- 0509. Tag when possible with“ From the producers of Life of Pi and The Blind Side.”
Films attracting similar target audience: Collateral Beauty, Hidden Figures, Bless the Broken Road Facebook: / TheShackMovie Twitter: @ TheShackMovie Instagram: @ TheShackMovie
Sleight FCS • 4 / 28 / 2017 • R • Wide
Cast: Jacob Latimore, Dule Hill, Sasheer Zamata
Director: J. d. Dillard
Screenplay: J. D. Dillard & Alex Theurer
Tag Line: You can change the cards you’ re dealt.
Synopsis: A young street magician( Jacob Latimore) is left to care for his little sister after their parents passing and turns to illegal activities to keep a roof over their heads. When he gets in too deep, his sister is kidnapped and he is forced to use his magic and brilliant mind to save her.
Marketing / Promotion: Attempt to raise curiosity about the“ magic” elements in the film. Play up the many positive reviews. Advertise at sci-fi and comic book conventions. Possibly allow patrons to draw a playing card that could win them a prize.
Films attracting similar target audience: Kong: Skull Island, The Wall, Power Rangers Facebook: / SleightMovie Twitter: @ SleightTheMovie Instagram: @ sleightthemovie
44 • ShowTime Preview Guide – Spring 2017