The Shack LGF • 3 / 3 / 2017 • PG-13 • Wide • Scope
Cast : Sam Worthington , Radha Mitchell , Tim McGraw , Octavia Spencer
Director : Stuart Halzeldine
Screenplay : John Fusco , Andrew Lanham , Destin Cretton
Website : theshack . movie
Synopsis : Based on the New York Times best-selling novel , The Shack takes us on a father ’ s uplifting spiritual journey . After suffering a family tragedy , Mack Phillips [ Sam Worthington ] spirals into a deep depression causing him to question his innermost beliefs . Facing a crisis of faith , he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness . Despite his doubts , Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa [ Octavia Spencer ]. Through this meeting , Mack finds important truths that will transform his understanding of his tragedy and change his life forever .
Marketing / Promotion : The movie is a faith-based Christian drama - which will make it important to reach out to community churches , Bible study groups , and other religious organizations . Give these groups onesheets and other promotional materials to hand out and display to their members . Set up group screenings with these organizations . Target groups who have bought tickets for previous faith based films like War Room , Heaven is for Real , God ’ s Not Dead , and Miracles From Heaven . You can find resources to help spread the word in your community by visiting www . ComeToTheShack . com . Team with book clubs , libraries , and book stores to promote the movie in conjunction with the 2007 novel of the same name by William P . Young . The book has been reissued to feature the movie art on the cover . There will be a significant advance ticket push in early 2017 . Details on the ticket launch will be forthcoming . Group Sales hotline number is 800-379- 0509 . Tag when possible with “ From the producers of Life of Pi and The Blind Side .”
Films attracting similar target audience : Collateral Beauty , Hidden Figures , Bless the Broken Road Facebook : / TheShackMovie Twitter : @ TheShackMovie Instagram : @ TheShackMovie
Sleight FCS • 4 / 28 / 2017 • R • Wide
Cast : Jacob Latimore , Dule Hill , Sasheer Zamata
Director : J . d . Dillard
Screenplay : J . D . Dillard & Alex Theurer
Tag Line : You can change the cards you ’ re dealt .
Synopsis : A young street magician ( Jacob Latimore ) is left to care for his little sister after their parents passing and turns to illegal activities to keep a roof over their heads . When he gets in too deep , his sister is kidnapped and he is forced to use his magic and brilliant mind to save her .
Marketing / Promotion : Attempt to raise curiosity about the “ magic ” elements in the film . Play up the many positive reviews . Advertise at sci-fi and comic book conventions . Possibly allow patrons to draw a playing card that could win them a prize .
Films attracting similar target audience : Kong : Skull Island , The Wall , Power Rangers Facebook : / SleightMovie Twitter : @ SleightTheMovie Instagram : @ sleightthemovie
44 • ShowTime Preview Guide – Spring 2017