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Leap! TWC • 4 / 21 / 2017 • Wide
Director: Eric Summer, Eric Warin
Screenplay: Laurent Zeitoun, Carol Noble
Tag line: Never give up on your dreams.
Synopsis: Paris, 1884. An orphaned girl arrives in Paris from Brittany. Felicie Milliner is 11 and has no money but one big, passionate dream: to become a dancer. With nothing left to lose, Felicie takes a big risk: she‘ borrows’ a spoiled brat’ s identity and enters the Opera Ballet School. But how long can she be someone else? Mentored by the tough and mysterious cleaner, Odette, Felicie learns that talent is not enough-- it takes hard work to be better than her ruthless, conniving fellow students. That and friendship. Felicie’ s inventive, exhausting and charismatic best friend Victor also has a dream: becoming a famous inventor. Together, they both encourage each other to reach for the stars.
Marketing / Promotion: Reach out to dance studios, especially those who teach ballet. Organize group screenings for students and their families and invite the students to perform at the theatre. Target audience is families, women and girls but the“ follow your dreams” theme is a positive for all kids so school or organization tieins are also appropriate. As the location is Paris, tie-in with anything French. The film was previously titled“ Ballerina.”
Films attracting similar target audience: The Space Between Us, The LEGO Batman Movie, Rock Dog
ShowTime Preview Guide – Spring 2017 • 33