IME/ShowTime Preview Guide | Page 20

The Circle STX • 4 / 28 / 2017 • Wide • Scope

Cast: Tom Hanks, Emma Watson, Karen Gillan and Bill Paxton
Director: James Ponsoldt
Screenplay: James Ponsoldt and Dave Eggers
Website: wearethecircle. com
Tag Line: Knowing is good. Knowing everything is better.
Synopsis: When Mae( Emma Watson) is hired to work for the world’ s largest and most powerful tech & social media company, she sees it as an opportunity of a lifetime. As she rises through the ranks, she is encouraged by the company’ s founder, Eamon Bailey( Tom Hanks), to engage in a groundbreaking experiment that pushes the boundaries of privacy, ethics and ultimately her personal freedom. Her participation in the experiment, and every decision she makes begin to affect the lives and future of her friends, family and that of humanity.
Marketing / Promotion: Partner with book stores, libraries, and book clubs to promote the movie in conjunction with the 2013 sci-fi book of the same name by Dave Eggers. Have book clubs read the novel in April and then organize group screenings. Promote the movie at sci-fi and comic book conventions with one-sheets, trailers, and other promotional materials. Social media and Websites are a great way to promote and generate curiosity for this possible look into the future. Digital assets and social media items will also be available.
Films attracting similar target audience: Logan, Kong: Skull Island, Beauty and the Beast Facebook: / WeAreTheCircle Twitter: @ WeAreTheCircle Instagram: @ wearethecircle
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18 • ShowTime Preview Guide – Spring 2017