Born In China DIS • 4 / 21 / 17( Earth Day) • G • Wide • Flat
Narrated by: John Krasinski
Director: Lu Chuan
Producers: Roy Conli, Brian Leith, Phil Chapman
Website: http:// nature. disney. com / born-in-china
Synopsis: Narrated by John Krasinski, Disneynature’ s new True Life Adventure film Born In China takes an epic journey into the wilds of China where few people have ever ventured. Following the stories of three animal families, the film transports audiences to some of the most extreme environments on Earth to witness some of the most intimate moments ever captured in a nature film. A doting panda bear mother guides her growing baby as she begins to explore and seek independence. A two-year-old golden snub-nosed monkey who feels displaced by his new baby sister joins up with a group of free-spirited outcasts. And a mother snow leopard— an elusive animal rarely caught on camera— faces the very real drama of raising her two cubs in one of the harshest and most unforgiving environments on the planet. Featuring stunning, never-before-seen imagery, the film navigates China’ s vast terrain— from the frigid mountains to the heart of the bamboo forest— on the wings of red-crowned cranes, seamlessly tying the extraordinary tales together.
Marketing / Promotion: Direct parents, kids, schools, and other interested parties to the film’ s official website. There is an educator’ s guide that can be downloaded, in addition to an activity packet for all audiences. Disneynature will make a donation in a patron’ s honor to World Wildlife Fund to benefit wild pandas and snow leopards for every person that sees the film opening week. Partner with organizations that work to help nature and animals. Tie in the film’ s release to Earth Day 2017 on April 22nd. Above all, promote as an amazingly beautiful film that should not be missed on the big screen! For Group Tickets Call 1-800-DISNEY6.
Films attracting similar target audience: Beauty and the Beast, Power Rangers, Smurfs: The Lost Village
Facebook: / Disneynature Twitter: @ disneynature Instagram: @ disneynature
The Boss Baby
FOX • 3 / 31 / 17 • PG • Wide • Scope
3D
Vocal talent of: Alec Baldwin, Steve Buscemi, Jimmy Kimmel, Lisa Kudrow, Miles Bakshi
Director: Tom McGrath
Screenplay: Michael McCullers
Website: TheBossBaby. com
Tag Line: Born Leader
Synopsis: DreamWorks Animation and the director of Madagascar invite you to meet a most unusual baby. He wears a suit, speaks with the voice and wit of Alec Baldwin, and stars in the animated comedy, DreamWorks’ The Boss Baby. The Boss Baby is a hilariously universal story about how a new baby’ s arrival impacts a family, told from the point of view of a delightfully unreliable narrator, a wildly imaginative 7 year old named Tim. With a sly, heart-filled message about the importance of family, DreamWorks’ The Boss Baby is an authentic and broadly appealing original comedy for all ages.
Marketing / Promotion: Run an online contest to crown The ____ Baby( fill in the blank with as many categories as you would like- for example: Boss, Cutest, Suavest, Funniest, etc.). Social media users should upload photos and videos to Instagram, Facebook, and SnapChat showing off their baby in fun costumes and characters. They should always use a hashtag associated with the theatre and film when doing this. Host a Family Fun Day at the theatre opening weekend. Kids and parents can compete in games together. Partner with baby clothing stores for bounce backs and promotional events. For inquiries and ideas, please refer to 20th Century Fox in the Exhibitor Relations Guide.
Films attracting similar target audience: The LEGO Batman Movie, Rock Dog, Leap! Facebook: / TheBossBaby
14 • ShowTime Preview Guide – Spring 2017