Before I Fall ORD • 3 / 3 / 2017 • PG-13 • Wide • Scope
Cast: Zoey Deutch, Halston Sage, Jennifer Beals, Logan Miller, Elena Kampouris, Cynthy Wu, Medalion Rahimi, Kian Lawley
Director: Ry Russo-Young
Screenplay: Maria Maggenti
Website: beforeifallfilm. com
Synopsis: In Before I Fall, Samantha Kingston is a young woman who has it all: the crush-worthy boyfriend, amazing best friends and drop dead gorgeous looks. February 12 is just another charmed day in Sam’ s life until it turns out to be her last. Stuck reliving her last day during one inexplicable week, Sam untangles the mystery surrounding her death--and discovers the true value of everything she is in danger of losing.
Marketing / Promotion: Team with book stores, libraries, and book clubs to promote the movie in conjunction with the 2010 novel of the same name by Lauren Oliver. The book is a young adult novel, so target teens. Advertise the movie with one-sheets and promotional materials on college campuses. Team with restaurants to create Dinner and a Movie packages that will encourage couples to attend the film together.
Films attracting similar target audience: 50 Shades Darker, A Cure for Wellness, Get Out Facebook: / BeforeIFallFilm Twitter: @ BeforeIFallFilm Instagram: @ BeforeIFallFilm
The Belko Experiment FCS • 3 / 17 / 17 • R • Wide • Scope
Cast: Tony Goldwyn, John Gallagher Jr, Michael Rooker, John C. McGinley, Sean Gunn, Josh Brener, Adria Arjona
Director: Greg Mclean
Screenplay: James Gunn
Synopsis: The Belko Experiment explores a twisted social experiment, in which a group of 80 Americans are locked in their high-rise corporate office in Bogata, Colombia and ordered by an unknown voice coming from the company’ s intercom system to participate in a deadly game of kill or be killed.
Marketing / Promotion: Target the young adult horror film demographic by hosting late night screenings of the movie on its opening weekend. The film debuted at the 2016 Toronto International Film Festival. James Gunn has a following in that he also wrote Guardians of the Galaxy, Scooby-Doo, and Dawn of the Dead.
Films attracting similar target audience: The Great Wall, Collide, Logan Facebook: / TheBelkoExpiriment Twitter: @ BHTiLT Instagram: @ BHTiLT
12 • ShowTime Preview Guide – Spring 2017