Baywatch PAR • 5 / 26 / 17 • Wide • Scope
Cast: Dwayne Johnson, Zac Efron, Priyanka Chopra, Alexandra Daddario, Jon Bass, Kelly Rohrbach, Ilfenesh Hadera
Director: Seth Gordon
Screenplay: Damian Shannon & Mark Swift
Website: thebaywatchmovie. com
Tagline: Don’ t worry, summer is coming
Synopsis: Baywatch follows devoted lifeguard Mitch Buchannon( Johnson) as he butts heads with a brash new recruit( Efron). Together, they uncover a local criminal plot that threatens the future of the Bay.
Marketing / Promotion: Host a“ Summer Is Coming” party at the theatre to play off of the film’ s tagline. Encourage everyone to attend in beach gear for the party. Decorate the lobby to resemble a beach, complete with lifeguard tower, swimming pool( little kid’ s inflatable pool), and more. Have attendees compete in Best Bod contests and create fun photo ops. Promote the movie at beaches, swimming pools, theme parks, and other summer hangout destinations.
Films attracting similar target audience: Unforgettable, Guardians of the Galaxy Vol. 2, Snatched Facebook: / BayWatchMovie Twitter: @ Baywatch _ Movie Instagram: @ BayWatchMovie
Beauty and the Beast
3D
DIS • 3 / 17 / 17 • PG • Wide • Scope
10 • ShowTime Preview Guide – Spring 2017
Cast: Emma Watson, Dan Stevens, Luke Evans, Kevin Kline, Josh Gad, Ewan McGregor, Stanley Tucci, Ian McKellen, Emma Thompson
Director: Bill Condon
Screenplay: Stephen Chbosky, Evan Spiliotopoulos
Website: movies. disney. com / beauty-and-the-beast-2017
Tag line: Experience the tale as old as time
Synopsis: Disney’ s Beauty and the Beast is a live-action re-telling of the studio’ s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. Beauty and the Beast is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’ s enchanted staff and learns to look beyond the Beast’ s hideous exterior and realize the kind heart and soul of the true Prince within.
Marketing / Promotion: Let social media followers know about the website www. beourguest. com- which has opportunities for visitors to win tickets to the Hollywood premiere of the movie, in addition to learning about Fan Events and other special offers. Partner with radio stations and record stores to promote music from the movie, including the new duet featuring Ariana Grande and John Legend singing the Beauty and the Beast theme song. Engage followers on social media to answer trivia questions about the story. Host a Beauty and the Beast Family Ball for the movie’ s opening weekend.
Films attracting similar target audience: The Space Between Us, The LEGO Batman Movie, Rock Dog
Facebook: / DisneyBeautyAndTheBeast Twitter: @ beourguest Instagram: @ beautyandthebeast