From: Independent Marketing Edge 638 Fergusun Ave. Suite 3, Bozeman, MT 59718-6405

The Will Rogers Motion Picture Pioneers Foundation( WRMPPF) is one of the few charities created by the movie industry for the people in the industry. In addition, WRMPPF runs programs that contribute to the greater well-being of people in communities throughout the country. Since 1936, we have been a special friend to those in need of a helping hand. Visit www. willrogersmotionpicture. org to learn more.

ANALYSIS

JIM LAVORATO JAMES C. GOSS

MARLA BACKER

Lavorato The Wall Street View

Box Office Analysis

essentially the same“ look” at a cinema with One of 2K d-Cinema’ s supposed a 2K d-Cinema projection system with what they get in their living room home theatres. advantages is its superior resolution over Hmmm, not too compelling and certainly no more“ picture perfect.” So, why install HDTV, but, in doing the math, a 2K projector? The technology is now over a decade old and has been obsolete Jim Lavorato wonders how long it’ ll be for some years as Sony’ s d-Cinema delivers before home viewing wins the day. a 4K image( 4,096 lines) having not twice, but four times the pixel resolution of its 2K counterpart.

In comparison, 35mm film has 6-8K resolution and IMAX film with 70mm / 15 exhibitor describe the 2K perforations-per-frame is, quite literally, Digital PHILIP Cinema TURNER image as“ off the resolution scale”. And yet, there EFA“ picture perfect.” That Editor-in-Chief is a movement to install 2K CineFinance

d-Cinema got me thinking: Just how projectors in IMAX Theatres – is this not a good is 2K d-Cinema giant technological leap backwards! Why is presentation compared to it some in the Movie Industry continue to other images we see daily? embrace a technology that offers the public High Definition Television( HDTV) is a poorer presentation, one that is becoming 1,080P or 1,080 lines of vertical resolution / less relevant by the day? I’ d attended the progressive scan, with an aspect ratio of International Consumer Electronics Show 16:9 or 1.78:1. 2K d-Cinema has( as the in early January where I’ d fully expected 2K prefix implies) 2,048 lines of resolution to be viewing HDTVs at a resolution of but, unlike HDTV, these are measured 1,380P or even higher, which was the case. horizontally, not vertically, with an aspect

So, by this reasoning, in the not-too-distant future home cinema-viewing will be more ratio of approximately 1.9:1.

Converting HDTV’ s 1,080 vertical“ picture perfect” than 2K d-Cinema. lines into horizontal lines( 1,080 x 1.78), So, to all 2K d-Cinema proponents, the resolution now becomes 1,922 lines, I implore you, quit this madness! In therefore, 2K d-Cinema and HDTV are resolution terms, you’ re losing the battle more or less equivalent TREVOR when it HARRIS comes to and should make a dignified GRAHAM exit. SPURLING image resolution. Result Motor: moviegoers Mouth get

Graham entequip @ Spurling aol. com’ s G-Slot www. screentrademagazine. com | Winter 2009 | screentrade 37

UK, EUROPE & RoW UK, EUROPE & RoW No. AMERICA 036 _ 037 _ ST _ Winter _ 09. indd 37 25 / 2 / 09 13:21:19

SHOWTIME _ 9 _ REASONS _ AD. indd 30 17 / 06 / 2016 11:51

Aug. 23- 24 Book Your Room NOW!

The Official Convention of

Follow Us

NATO OF

NATIONAL ASSOCIATION GEORGIA

OF THEATRE OWNERS OF Georgia

The magic of the big screen helps power the lifesaving work of St. Jude Children’ s Research Hospital ® in the fight against childhood cancer and other life-threatening diseases. Each year, theatre partners across the country donate pre-show advertising space during the holidays to run the St. Jude Thanks and Giving ® campaign movie trailer. Featuring a cast of Hollywood celebrities, this star-studded trailer lets moviegoers everywhere know that at St. Jude, we won’ t stop until no child dies from

St. Jude patients Kenlie, Gunnar and Marley; pictured with Marlo Thomas

For Sponsorship / Booth Space Contact Raghav @ network208. com + 91 9980 208 208 | Asha @ network208. com + 91 9902 208 208

Please deliver this publication to:

Much of what is contained in this annual ShowTime Buyers Guide is also available at:

A FREE trial of our service is available so that you can enjoy what over 3,000 other theatre executive have discovered including:

• Comprehensive Film Database

• IME Newsletter and Scoreboard

• FilmFrames, NP ads and Title art

• News, Grosses, Project Pictures

• Archived Marketing Articles

• Industry Planning Calandar

• Studio Contacts

• Employee Scholarship Program