IMBO Magazine Nov. 2014 | Page 77

W hen it comes to business operations and lifestyles around the world, technology has become a major factor in changing the way we live. Besides having a lasting effect on society, an outcome has been the creation of new career paths - enabling a more efficient and effective workflow, the upshot allowing for a surge in specialized careers. The traditional approach in advertising relied on the efforts of a Media Planner. But with advent the of new communication channels via the Internet and Social Media, the business market eventually identified the need for a Channel Planner. . Adschool.co.au defines the key outcomes of Channel Planning as, “The right message, at the right time, in the right place: an understanding of lifestyle, attitude and behavior…” This implies you’ll learn about people and how they think, the institute goes on to say how this ca