W
hen it comes to business
operations and lifestyles
around
the
world,
technology has become a
major factor in changing the
way we live. Besides having a lasting effect on
society, an outcome has been the creation of
new career paths - enabling a more efficient
and effective workflow, the upshot allowing
for a surge in specialized careers.
The traditional approach in advertising relied
on the efforts of a Media Planner. But with
advent the of new communication channels
via the Internet and Social Media, the business
market eventually identified the need for a
Channel Planner.
.
Adschool.co.au defines the key outcomes
of Channel Planning as, “The right message,
at the right time, in the right place: an
understanding of lifestyle, attitude and
behavior…” This implies you’ll learn about
people and how they think, the institute goes
on to say how this ca