South African born Wolfgang Grulke and Gus
Silber, were two of the many writers, from all
corners of the globe, who collaborated and took
an arguably accurate stab with their informative
workbook “10 Lessons from the future”.
The text describes the three pillars that can define
your success today as: Information, Knowledge
and Skills.
And with the power of the Internet in the palms
of curious hands, the number of secondary
scholars seeking tertiary education in creative
faculties should be expected to keep growing
rapidly.
According to Ian Linton’s Six Benefits of Internet
Marketing, the digital revolution has made it
possible for small businesses to spend little to no
money on advertising, while they reach a wider
market. Now, in the entrepreneurial mind of a
forward-thinker, this can only mean – innovation.
Starting a unique business that can grab a piece
of that low-hanging market share.
Advertising,
photography
and
fashion
designing are but only a few of the popular
creative industries one can explore. Year in
and year out, herds of young dreamers line
up outside the various campuses, eager to
take their first step to blowing the world away.
Freshmen enroll, graduates celebrate and some,
well, drop out. However, when most of them
leave they find that they’re still ill-equipped for
the demanding, pressurizing and ever-changing
life of a professional creative.
IMBO/ ISSUE 31/ '14
16
H E R D S O F YO U N G
DREAMERS LINE UP
O U TS I D E T H E VA R I O U S
CAMPUSES, EAGER
T O TA K E T H E I R F I R S T
ST E P TO B LO W I N G T H E
W O R L D A W AY.