Cape Town fashionistas are well-versed in
Mungo & Jemima’s exquisite offerings. This
store is the brainchild of fashion veterans,
Kirsty Bannerman (designer of Coppelia)
and Marian Park-Ross (GOOD). Store
goers and online shoppers are treated
to beautiful hand-picked garments from
some of South Africa’s biggest and best
designers. Brand names include Coppelia,
GOOD, I Love Leroy and Selfi, to name
a few, while accessories buffs rave about
labels such as Lalloo, Pichulik and WAIF.
Another delightful example of collaborative
boutiques is Mememe. Fashion designer
Doreen Southwood collaborated with
Milisuthando Bongela (acclaimed blogger,
journalist and advocate for SA fashion)
for the Johannesburg installation of this
boutique - due to Jozi fashion enthusiasts
wagging tongues at the diverse range
of labels, such as Doreen Southwood,
Babette and Adam & Eve at Mememe
Cape Town.
This new trend in fashion not only serves
the purpose of keeping consumers
thrilled, but also opens doors for designers
in an industry infamous for being virtually
impossible to penetrate.
By learning a sense of community as an
alternative to the pursuit of individual
success, designers are on the path to
uplift