THE REVIEW
“ P R S T U N T O R N O T,
SOCIAL RESPONSIBILITY IS
T H E N E W FA C E O F B U S I N E S S ,
T H E H U M A N F A C E .”
Companies that have adopted the forward
thinking approach are leading innovation within
CSI. Social responsibility expresses the company
vision, showing the culture and purpose,
speaking to the “human” nature of the company.
Consumers look for transparency and
accountability within companies. Research
has shown that consumers are now looking
behind product brands to the parent company
with higher expectations than before. Those
companies involved in CSI have the ability to
mitigate risk through engaging in conversations
with consumers beforehand.
Taking a close look into a purpose driven
organisation, the Human Kind Group, Human
Kind SA is based north east of Johannesburg.
They have a unique philosophy: “We put the
HUMAN at the centre of our work but are also
able to balance people, planet and profit to
ensure a more sustainable future.”
IMBO/ ISSUE 32/ '14
The consultancy worked on the Wildlife and
Environment Society of South Africa’s (WESSA)
Annual Review document. The document was
created by using recyclable materials and ecofriendly production processes; it could also
be re-constructed into a solar lamp with eight
hours of usable light on a single charge. Once
done, you could fold it back into the report. The
execution of this project further reinforced the
link between a company’s values and how they
operate by embracing the approach of stating:
“who we are and how we do things”.
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