IMBO Magazine Issue 33: One Love | Page 77

Get Social The most important people to fashion designers are those who buy clothes. Try growing this base through social network and like many others, you can easily (and with some hard work) start your client base. If you make beautiful clothes of superior quality, as well as shy away from exorbitant pricing, word will definitely get around. Social Media is an extremely important element of networking, with instagram availed at your fingertips. Showcasing is easy and fuels word of mouth. Staying in the loop with local talent on websites such as 10and5.com and ifashion.co.za is advisable. Never forget that fashion design is less about grand fashion shows and clapping audiences and is more about having a sustainable business. Making amazing clothing alone is not a sure way to fashion design stardom. Making sure you find your client base, expand it and keep it is the first step to your design dream. 77 IMBO/ ISSUE 32/ '14