Get Social
The most important people to fashion designers
are those who buy clothes. Try growing this base
through social network and like many others,
you can easily (and with some hard work) start
your client base. If you make beautiful clothes
of superior quality, as well as shy away from
exorbitant pricing, word will definitely get around.
Social Media is an extremely important element of
networking, with instagram availed at your fingertips.
Showcasing is easy and fuels word of mouth.
Staying in the loop with local talent on websites
such as 10and5.com and ifashion.co.za is advisable.
Never forget that fashion design is less about
grand fashion shows and clapping audiences
and is more about having a sustainable business.
Making amazing clothing alone is not a sure way
to fashion design stardom. Making sure you find
your client base, expand it and keep it is the first
step to your design dream.
77
IMBO/ ISSUE 32/ '14