In Greek Mythology, NYX (niks) is the GODDESS
OF THE NIGHT – she rules after nightfall and is a
symbol of beauty and power.
NYX Cosmetics was created in 1999 by Toni K.,
an entrepreneur with a background in the beauty
industry. She had the vision to develop a quality line of
color cosmetics inspired by the goddess, NYX, which
is available to both professional makeup artists and
everyday women.
She serves as both founder and Chief Creative Officer
for the NYX brand. She travels the world to conduct
research and finds inspiration for NYX products,
combining beauty and power with:
In addition to being affordable:
all skin tones and ethnicities
support the potential to create any look –
from natural to dramatic – and allow any
artistic vision to come to life
NYX is available in over 60 countries, with both shop in
shop installations and freestanding stores. NYX is proud
to be able to continue to present the world with constant
innovation and quality which set it apart in the world of
fashion and beauty.
87
IMBO/ ISSUE 32/ '14