IMBO Magazine Issue 32 | Page 67

Stockbrokers act as agents while also providing an advisory function during the process of stock trading. Bryan Adams (2014 Financial Planner of the year finalist) defines this function as, “understanding people and their unique set of needs” because “only then can we suggest solutions that help people merge their money with their life in a way that adds tangible value.” For the tech-savvy, there are a number of online companies who can assist you. Standard Bank, PSG and First National Bank are among a long list of these platforms - many of them offer training courses and debit order options that are suitable for just about any pocket. Decisions, decisions, decisions… Once you’ve chosen your advisor they’re likely to tell you that one of the keys to successful trading is a diverse portfolio. In other words, making sure you have investments in different sectors will eventually prove beneficial. Preferred Stocks usually have fixed dividends. Although investors of preferred stocks have the disadvantage of not benefiting as profits increase, they still have their advantages. In the event of liquidation, preferred stockholders must be paid off before common stockholders. However, this type of stock can be resold (or callable), which means that companies or other investors can buy them back at any time. In simple English, the stock market is the web of transactions that facilitates the trading of stock and the stock exchange is an entity whose focus is to motivate these transactions. The latter, therefore, provides services to facilitate trade between buyers and sellers. Getting started Nerine Visser (head of Beta & EFTs at Nedbank Capital) believes, “with just a little education, anyone can gain the necessary confidence and skill to manage their own money.” One would imagine it’s an expensive and complicated venture – but really, all you really have to do is invest as little as R300 per month. 67 Investing in top companies such as MTN, SABMiller and Sasol, mitigates risk as these organizations are established and research material is readily available. However, investing in smaller companies, although a greater risk, increases earning potential. These companies have the space to grow at a more rapid rate. Nonetheless, keeping investments of smaller companies at less than 15% of your portfolio is always advisable. It’s also important to decide if you plan to be a long-term investor or if your role in the game of stock is that of a trader. As profitable as it may all be, this is a risky business and true to Suze Orman’s words, “one should never invest emergency money in the stock market.” However, if you can find a satisfactory amount and expert institutions/ people for advice, getting involved in the stock market can be quite lucrative. There will be good days as well as the converse. But it’s not how wrong you are that matters; what counts is how much money you make when right and how much you don’t lose when wrong. So go forth and prosper… By Nobusi Maqubela IMBO/ ISSUE 32/ '14