IMBO Magazine Issue 32 | Page 59

“THERE IS AN E S T I M AT E D 1 2 0 MILLION PEOPLE WHO SHOP ON ALIBABA SITES E V E R Y D AY ” A ccording to statistics of internet usage across the globe, China has at least 600 million active users, ranking them among the highest in the world. Creating the perfect platform for companies such as Alibaba.com to become multi-billion dollar empires. Started in 1999 by Jack Ma, it was aimed at helping companies order goods from Chinese vendors. They have since launched their sister sites Taobao, Tmall and Alipay (Chinese version of Pay Pal). Ɩ&&