IMBO Magazine Issue 32 | Page 30

P O P C U LT U R E T h e G r e at D ru g Ru s h Rebellion, drugs. It may be the festive season. But don't let the fun fool you. D rugs have always been a major concern in society and have invaded the streets of South Africa. Today they pose an even greater threat as drugs no longer have to lurk behind shady corners. The drug enterprise is cheekier and dirtier than ever. A study conducted throughout South Africa by the Institute for Special Populations Research identified factors contributing to rising levels of drug abuse. New factors that did not exist 5 years ago included rapid modernisation, a decline of traditional and social relationships as well as absorbant borders. Who hit it first? Drug ‘dabbling’ ‘Cocaine on the sink and I’m so about it. I might roll up in a tank. Cause my chain came from Cuba got a lock up on the link.” – ASAP Rocky. The increased growth of idolisation has become noticeably unhealthy due to the explosion of media attention on celebrities.They influence the lifestyles of ‘pop-culturalists’ causing many to live, behave and rebel as they do. IMBO/ ISSUE 32/ '14 In the season of ‘living it up’- the air is reminiscent of immortality with barrels of adrenaline waiting to be utilised in chasing some crazy adventure. The offering of drugs without a flinch from the user or even the slightest reaction from onlookers is the new norm within social mingling. But is it really as simple as getting high, getting drunk and recovering the next day? Don’t let the ‘experimental buzz’ fool you, there are many reasons why you might regret it. 30