ImaginXP Design Journal | Page 9

Additionally, there are around 71 million children, aged 5-11 years, who browse the internet by using their parents’ devices. With this, India has surpassed another milestone of getting 504 million active users. With this number, India is the second-largest country in the world, after China, which has 805 millionplus active internet users in present day. The urban population has seen a drastic downfall of about 35% in internet users, whereas the population from tier two, tier three and the remote villages have seen an increase of 45% and 65% active internet users respectively. The study also suggests that an average Internet user spent approximately 3.5 hours on the web browsing social media, news, mails, and OTT digital services. Various sectors like education, information technology, corporates, and government organisations have also undergone a digital transformation during the pandemic and are now actively adopting new and emerging technologies to help enhance their presence and widen customer reach. Post lockdown, people have started spending more time playing mobile games (such as Ludo and PubG), engaging on social media platforms such as Instagram, TikTok and video calling platforms like House Party and Zoom. A global study by Facebook suggests that India ranks the list with 360 million active WhatsApp users. The Opportunities that Face Us In June 2020, some of the biggest firms from around the globe such as Abbott and Google announced that they will be shifting their base from China to India. With a 1.38 billion strong manpower, there is no dearth of talent in the country. What does this mean for us? In order to understand this better, I conducted a smallscale qualitative survey to understand the needs, skills, problems, and mindset of people from villages in the Uttarakhand region. After speaking with almost 40 people from diverse fields such as military, agriculture, education, hospitality, and retail, it comes as no surprise that digitisation is in fact the answer to the nearfuture for the young and old. It was heartwarming to see an 80-year-old lady become the talk of her village ever since someone uploaded a video of her singing in the fields. About 16 out of 40 people used TikTok to post content, and almost all of them were very active on WhatsApp. We are at the dawn of the era where technologies such as Augmented Reality (AR) are rapidly growing and are used to for entertainment and education. AR is capable of providing users with an experience that is interactive and enhances the real-world experience clubbed with stimulations that can target any human sense e.g. visual, auditory, sense of touch, or smell. It is an immersive technology through which the physical world is altered and made more informative and engaging. Popular applications like Instagram and Snapchat have encouraged people to use and adopt on Augmented Reality in day to day life. Similarly, it is observed that people in the village and rural areas are more comfortable using Artificial Intelligence enabled voice commands and speech recognition in their local language to performs various tasks. Remote learning has seen a sudden boost, and the world today is working towards more skillsbased development than just limiting themselves to what is in the books. During COVID-19, the number of people who moved back to their native places complained about losing their income to someone else who was more skilled. A smartphone is not just a device that connects people today, but it is a beacon of the future. Corporates, in collaboration with the government, have been working on developing highly compatible platforms such as SAP Leonardo. It will allow the people in India to connect with people from around the globe and collaborate for new opportunities. 5G can easily be classified as the nextgeneration network that will connect more and 5