Image For Your Business Success May Vol. 2 - 2014 | Page 2

Personally i don't quite agree with the idioms "Don't judge the book by it's cover" - WHY?

Because people do judged us! They judged us based on the limited information they have upon the first 7 seconds of meeting. They formed perception, judgements, evaluate and had opinion on our image and total package. They questioned our credibility and trustworthiness, judged our confidence, ability to do your job, evaluate our financial status and the list goes on...

A positive FIRST IMPRESSION refers to your ABCs of Total Image - Appearance, Behavior and Communication.

As an individu or a brand to your 'image' - it is important that you take charge of your ABCs today!

We portray credibility through our appearance to

1. Gain others trust on your products, services and skills

2. Congruent with your personality

3. Consistent with your personal brand, mission, vision and goals in life

4. Represent your own brand and as a brand to your organization.

ImageForYourBusinessSuccess/ISSUE 01

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IMAGE MATTERS MATTERS