Illinois Entertainer March 2014 | Page 38

Alive is a great title. What's the meaning behind it and the cover art? Jason: I guess like most of the darkest elements of our band, the title was kind of funny at first. We originally wanted to focus on the idea of the "Whorchard,"i.e. the dead bodies swinging from trees like fruit, but then Brian just repeated the chorus phrase from the track "Aortic Flower" and we were like, "Yes please, that.” with a label, you are always asking, bugging, wondering, bitching. The downside of course is no one externally is saying, "I believe in you so much (that) I am going to risk some money on getting you further and selling your album." In today's DIY digital age we have some advantages. But the tried and true model of a label still gets you more exposure and helps with things like booking agents and festivals. Mosh: Speaking of that, the album's title actually appears as the