HAMER OF THE GODS
Hamer On Wayward Son
Hamer Guitar Reissues
Responding to growing market demand by retailers for its return, KMC Music electrified its dealer network at Winter NAMM 2017 with a re-introduction of Hamer Guitars, America’ s original boutique guitar brand founded in 1973 in
By David Gedge
Wilmette by Paul Hamer and Jol Dantzig. The line-up includes six reissues from the brand’ s late ' 80s best-selling Import Series guitars that feature classic Hamer designs, and the highest quality components and finishes. NAMM 2017 marked the re-emergence of " the guitar of choice for bands that spanned the globe,
representing all musical genres, and four decades of performing artists. To meet the pent up demand from a new generation of players with exact reissues of the most popular models Hamer has been selling for over 20 years,” Jonathan Lee, Hamer Director of Design and Development, told IE.
The Hamer Guitar models being reissued at NAMM included the Vector Flame( VECF-HB). For years, the import version of the original Vector V Hamer guitar( introduced in 1973) has been a top seller. The reissued model features a solid maple top with figured honey burst maple veneer, rosewood fingerboard, mahogany neck, Hamer-designed Humbucker pick-ups, and Master Volume / Dual Tone electronics. The new version of the Vector Flame carries a Manufacturer Advertised Price( MAP) of $ 799.99.
“ The idea of going‘ back to the future’ has never been truer,"' Lee emphasized. A total of six models have been best selling Hamer guitars for over 20 years. The guitars are incredible to see, feel, hear, and play. They’ re ready to take the stage again!”
Fender Acoustic Bonanza
Acousticsonic 40 Amplifier
At NAMM, Fender showed their " continuing invest in its commitment to artists with a new lineup of acoustic amplifiers boast all new and upgraded features including two channels, designed for instrument and microphone use, respectively, as well as Bluetooth compatibility.
The Acoustasonic 40 amplifier offers portable amplification for acoustic-electric guitar and microphone and is a simple, flexible“ grab and go” solution for a variety of musical performance and basic public address applications. Features in the new amplifier include two 6.5” Special Design full-range speakers with whizzer cones, two channels of XLR-1 / 4” inputs, three-band equalizer controls for each channel and digital hall reverb with level control for each channel. Other offerings include a headphone output, auxiliary input, XLR line output and a vintage-style brown textured vinyl covering.
News & Notes
R & B Guitar Show
R & B Productions and Bakes Guitars are back with their 28th Annual Guitar Show on Sunday, March 5, from 10 a. m until 4 p. m., at the Best Western in Hillside( 4400 Frontage Rd.). Dealers from all over the Midwest( including some great local stores) will be buying, selling, and trading new and used guitars, amplifiers, parts, and accessories. Like last year ' s show you ' ll find some cool memorabilia too, including signed photos, posters, vinyl
46 illinoisentertainer. com february 2017