“ Immersive design means that each element of a restaurant supports the point of view ; nothing needs to explain itself , and everything works together to create a singular experience ,” says Ray Chung , Director of Design for The Johnson Studio at Cooper Carry .

IMMERSIVE

RESTAURANT

DESIGN

GOES OVER THE TOP IN

2022

By Ray Chung and Christy Rolf

Immersive design is not just about outlandish conversation pieces and shocking colors , but a design that is carefully crafted out of the restaurant ’ s identity . This is just one way The Johnson Studio at Cooper Carry makes a meal a true dining experience , and the success is unmistakable - more than 80 % of restaurants designed by The Johnson Studio since 2013 remain open . While design is not the only factor in a restaurant ’ s success , it is part of the holistic restaurant concept that helps diners create a genuine connection with the space .

Here are just some of the restaurants The Johnson Studio at Cooper Carry has designed to create a memorable experience for guests .

“ Immersive design means that each element of a restaurant supports the point of view ; nothing needs to explain itself , and everything works together to create a singular experience ,” says Ray Chung , Director of Design for The Johnson Studio at Cooper Carry .

94 ILHA

ILHA Magazine Q2 2022 V7.0 | Page 94

“ Immersive design means that each element of a restaurant supports the point of view ; nothing needs to explain itself , and everything works together to create a singular experience ,” says Ray Chung , Director of Design for The Johnson Studio at Cooper Carry .

IMMERSIVE

RESTAURANT

DESIGN

GOES OVER THE TOP IN

2022

“ Immersive design means that each element of a restaurant supports the point of view ; nothing needs to explain itself , and everything works together to create a singular experience ,” says Ray Chung , Director of Design for The Johnson Studio at Cooper Carry .