Environmental ethics is not a new concept in the luxury hotel sector . Now more than ever , corporate social responsibility and brand reputation are linked to consumer perspective . Brand reputation and CSR behavior are indisputably linked . Brand commitment to the environment , stakeholder expectations , experiences , and long-term engagement all contribute to its capacity for global sustainability .
A CSR campaign must have a clear mission or value statement and articulate how it aligns with the brand ' s purpose , beliefs , and standards . When it comes to successful decision-making , reputation management , organizational ethics , and environmental ethics are three key factors . Every CSR strategy brings risks and opportunities to manage reputation differently , more authentically . Consumers are now more than ever interested in the authenticity and environmental ethics of brands not only practiced in the US but globally .
Stakeholder Engagement
A key reputation management function is internal and external communications . These communities play a pivotal role in the growth or stagnation of the luxury hotel industry . Today , the responsibility of brands to cultivate , build , and intentionally invest in stakeholder relationships within an organization has proven to be crucial . There is not a shortage of people to contribute to the success and sustainability of the hospitality industry . There is a communications gap between stakeholders , management , and the organization ' s commitment to its obligation to protect and enhance its social environments .
A primary area of CSR includes both internal and external stakeholders ’ engagement . Consumers , employees , and investors all contribute to brand recognition , reputation and public image . Social issues and charitable contributions that benefit these primary stakeholders can build brand loyalty . Enhancing the safety and welfare of internal citizens is a mutually beneficial relationship that expands into society at large . Management must partner with stakeholders to build engagement , generate profit , and involvement to reduce conflicts .
It would be advantageous for brands to conduct environmental scans to assess social causes within the organization to create communication strategies that are aimed to reduce conflicts of interest , narrow gaps , and stewarding accountability . This can help to manage social programs , assess needs , gaps , and structure CSR campaigns that build relationships versus negatively affecting business .
Advocacy in Action
A key priority of enhancing luxury hotel reputation management through CSR is the ability to take an accommodative stance through consistency , long-term social interests , and relevance . An authentic advocacy approach that is centered around people , planet , and ethics to CSR can reduce the risks associated with implementation , execution , and evaluation of outcomes . According to Hospitality Insights , ( 2021 ), “ CSR means that a company is implementing socially responsible practices into its business and is responsible for its actions related to society , based on a triplebottom-line approach : people ( community ), planet ( environment ) and ethics .” The capacity of influence can be expanded with a proactive approach and complementary causes to the mission , vision , and standards of the organization .
Attempts to build brand awareness and increase engagement will require a proactive , value-driven ecosystem . Successful CSR efforts will value its stakeholders , communities , customers , employees , environments , and investors . Effective advocacy builds brand capacity for longevity and the wellbeing of society .
About the author A native of Detroit , MI , Mytecia Myles is a creative , bold , and innovative leader . She is the founder and Global Head of PR and communications of Supernatural Success , LLC ., a PR & communications consulting firm , specializing in beauty , spa , lifestyle , wellness travel , and hospitality sectors . Myles is a corporate communications speaker and trainer . She consults brands and organizations on how to influence success in their sphere of influence through relevant inclusive strategies . She is the author of Success Shifting , a forthcoming book . Visit
www . supernaturalsuccesspr . net , email her at :
mytecia @ supernaturalsuccesspr . net , and follow her on Twitter
@ speaks _ pr
84 ILHA