While overnight guests ' agendas may vary , leisure day guests are committed to spending the day on property , typically spending an average of $ 250 on food and beverage per booking . Hoteliers are leveraging the exposure from day guest programs to boost revenue for all outlets of their property in creative ways .
Premium pool or beach offerings
Properties from large resorts with expansive pools to upscale downtown hotels with trendy rooftop pools are realizing the true potential of their pool areas , yielding them in the same way they do rooms . On top of offering general access on lower-occupancy days , filling available cabanas is a great way to maximize revenue . Cabana rates can be equivalent to the cost of a room ranging from $ 350 to $ 2,000 and they also bring high food and beverage spend . In this way , visiting day guests can be equal to or higher in value than overnight guests . The same yield and channel management for hotel rooms can be applied to these perishable spaces and amenities .
The Fairmont Austin offers four types of cabana experiences ranging from $ 250 to $ 1,200 on highdemand weekends . They charge a premium for the west side cabanas that have a view of the city skyline . One of the most popular upgrades , “ The Tito ’ s Cure ” promises to shake off the morning drags with cabana side bloody mary bar for an extra $ 350 .
“ The Fairmont pool was awesome . Great service and awesome vibes .
We got the daybed that came with a server and a dedicated spot . It was a great way to spend the day during the week . Looking forward to doing it again soon !” - Molly S .
Monetizing space for group activities
The Omni La Costa Resort & Spa in Carlsbad , CA has transformed its fireplaces into a booming S ’ more rental package . Guests can invite friends and family to enjoy a private fire pit on Bar Traza Terrace overlooking the La Costa golf courses while roasting up gourmet marshmallows that are themed for
each season . A once empty firepit is now grossing over $ 5K monthly in bookings .
Unique food and beverage experiences
The Ritz-Carlton Golf Resort , Naples transforms their cabanas into romantic dining experiences after dark . Their luxury “ Travel With Us ” dining experience includes a private tasting of South American dishes with a Latin al fresco tasting menu under the stars . This romantic dining experience starts at $ 500 with additional expenses for upgrades .
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