Il manga e la pubblicità giapponese Settembre 2013 | Page 23
passando
tra
gli
anni
’70-?’80-?’90
non
ci
troviamo
più
immersi
nelle
favole,
ma
in
questioni
esistenziali
più
profonde,
tutt’altro
che
allegre.
<<
chi
dice
Shôjo
dice
donna,
dunque>>Cfr.
Mario
A.
Rumor,
Come
bambole,
il
fumetto
giapponese
per
ragazze,
Tunuè,
2005,
p.16
La
creazione
del
termine
è
attribuita
a
Osamu
Tezuka,
con
la
sua
opera
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