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end. Moreover, it must be impossible to use the data for user profiling. Data made available to
third parties may not contain any user identifying data. The concept of containerization used in
Enterprise Mobile Device Management helps to achieve these goals by separating user and
device data and therefore satisfying the highest security and data protection needs of the whole
connected car value chain. Regional regulations for data privacy, data protection, and techniques
for data anonymization will factor into how and when the owner will grant permissions before
data collection can be activated, as well where the data can be stored and moved. Driving a
vehicle across geo-political borders with different regulations will add to the solution
requirements on the back-end. From the mobile industry, a secure data container is a third-party
mobile application that is used to separate and secure a portion of a device's storage from the
rest of the device. Containerization isolates an application to prevent malware, intruders, system
resources or other applications from interacting with the application – and any of its sensitive
information – secured by the container. Using a secure container is also sometimes referred to
as sandboxing. Given there are proven mobile container apps already in industry use, bringing
them into the connected car industry is feasible in the near-term.
2.5
Over-The-Air Updates
While OTA updates are high up on the wish list of OEMs, the current E/E design prevents OTA
from being easily implemented. To understand the necessary changes, we have to understand
the current E/E design. In a modern car, various ECUs take over very specialized functions. The
Body Control Module (BCM) controls central locking, burglar alarm and power windows. The
Airbag Control Unit (ACU) measures various forces and makes sure the airbags deploy only in an
accident condition. Then there are Speed Control Unit (SCU), Transmission Control Module (TCM)
and many, many others – up to one hundred. All o